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The inspiring food experience for the next generation supermarket

Custom Counter

  • More flexibility: customizable design that connects hot and cold
  • More freshness: superior holding conditions
  • More profit: boosts sales, lowest TCO, durable technology
  • Sustainable: energy-saving OmniCold refrigeration system, most sustainable refrigerants with GWP <1
  • Models: IceCold, FreshCold, Cold, Hot and ColdPrep

Custom Counter provides a tailor-made, innovative and appetizing food experience that truly enriches your store and boosts your sales. Your deli, meat or fish department will be a clear showpiece with this next generation inline deli counter.


Hot meets cold

Custom Counter allows you to present your hot and cold products in one integrated design. The only thing that separates these two food groups is an insulated glass panel that ensures minimal heat transfer.

Smart customizable design

Thanks to its modular design, your Custom Counter is highly customizable. Self serve, serve over and preparation modules can be integrated and various interior configurations are available. Different length modules can be combined. Exterior cladding is easy to remove and change to match your store design. Cleaning is a piece of cake thanks to lift-up glass and easily removable interior.

Superior holding conditions

Your products are fresh, look fresh and stay fresh for a long time. Thanks to a mild controlled airflow and optional misting systems, your Custom Counter provides the perfect holding conditions for any fresh food group. Enjoy the benefits of products that have a longer shelf life and minimize weight loss and waste.

A mouth-watering experience

Enjoy excellent product visibility within your Custom Counter thanks to the large glass area without any frames or hinges. The optional black stainless steel interior makes your products stand out even more and product-specific LED lighting puts them in the spotlight.

“Your counter the way you want it: modular, easy to scale up, adaptable to your needs.”


Keep it fresh, and keep it ice cold. Designed for product presentation on crushed ice, the Custom Counter IceCold Full Serve model is the ultimate choice for fresh products such as fresh fish.


Your products need to be fresh, look fresh and stay fresh. The Custom Counter FreshCold Full Serve model has been designed for presentation of fresh unpacked products such as fresh meat.


As fresh as it can be: prepare fresh food products like sushi, pizza, salads or sandwiches right in front of your customers with the Custom Counter ColdPrep model. Present pre-prepped products in the presentation area and create a true food experience by preparing products on the spot.


Your deli products look DELIcious in our Custom Counter Full Serve or Self Serve Cold. This model has been designed for presentation of packed and unpacked products that are not prone to dehydration such as cheese, meat-products and meals.


Think of ready-to-eat hot products that can even be consumed in store. The Custom Counter Hot model keeps your products warm over time while preventing dehydration, thanks to our hot airflow technology and optional misting.

Custom Counter Configurator

Designing a tailor-made counter is easier than ever before with the Custom Counter Configurator. The Fri-Jado team is ready to assist you in configuring your perfect counter by using this tool. The configurator creates a counter that meets your exact needs and visualizes what this could look like in a 3D image. Done designing? The configurator generates the specifications, a quotation and 2D / 3D drawings with one mouse click.

Custom Counter in the news

Read the article about Custom Counter in Distrifood magazine.


Custom Counter showcases

Every Custom Counter is different in terms of configuration and look & feel. Slide this image to see various examples of Custom Counter installations.

Do you need support?

Please contact our Technical Support department or the distributor in your area.

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