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Custom Counter more flexibility, more freshness, more profit

  • More flexibility: smart customizable design that connects all hot and cold food groups
  • More freshness: superior holding conditions
  • More profit: boosts sales, lowest TCO, durable technology
  • Sustainable: energy-saving OmniCold refrigeration system, compatible with all sustainable refrigerants
  • Models: IceCold, FreshCold, Cold, Hot and ColdPrep
  • Available from energy label C

Check the energy labels here

A modular solution tailored to your store

Different store concepts ask for a different look and feel. Different fresh products ask for different ways of presentation and preservation. Customize your counter based on your store concept and your products.


Keep it fresh, and keep it ice cold. Designed for product presentation on crushed ice, the Custom Counter IceCold Full Serve model is the ultimate choice for fresh products such as fresh fish.

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Your products need to be fresh, look fresh and stay fresh. The Custom Counter FreshCold Full Serve model has been designed for presentation of fresh unpacked products such as fresh meat.

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As fresh as it can be: prepare fresh food products like sushi, pizza, salads or sandwiches right in front of your customers with the Custom Counter ColdPrep model. Present pre-prepped products in the presentation area and create a true food experience by preparing products on the spot.

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Your deli products look DELIcious in our Custom Counter Full Serve or Self Serve Cold. This model has been designed for presentation of packed and unpacked products that are not prone to dehydration such as cheese, meat-products and meals.

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Think of ready-to-eat hot products that can even be consumed in store. The Custom Counter Hot model keeps your products warm over time while preventing dehydration, thanks to our hot airflow technology and optional misting.

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A true sense of freshness

Custom Counter provides a tailor-made, innovative and appetizing food experience that truly enriches your store and boosts your sales. Your deli, meat or fish department will be a clear showpiece with this next generation inline deli counter.

More flexibility

Customize your Custom Counter in terms of size, interior, exterior and technology, before and after installation. Self serve, serve over and preparation modules can be integrated. Various interior configurations are available and different length modules can be combined. Exterior cladding is easy to remove and change to match your store design.

More freshness

Custom Counter connects all food groups, even hot and cold, under superior holding conditions in a matching line-up. The Custom Counter Hot model is best-in-class and keeps your products at 65 °C for > 5 hours, without dehydration. Thanks to our OmniCold refrigeration system, all refrigerated models offer superior holding temperatures and optimized stacking heights. Your products stay fresh thanks to cold air circulation above and below the products.

More profit

Boost your sales: attract customers with eye-catching presentation and preparation. Patented UniSquare glass, optional black stainless steel interior and product-specific LED lighting makes your products stand out.

Reduce your costs: Custom Counter also offers the lowest Total Cost of Ownership in the industry. Save on energy consumption with OmniCold refrigeration. Reduce weight loss and extend shelf life with optional refined humidity systems. Enjoy easy cleaning and maintenance thanks to removable interior components and easy-to-open glass windows.

“Your counter the way you want it: modular, easy to scale up, adaptable to your needs.”

Custom Counter Configurator

Designing a tailor-made counter is easier than ever before with the Custom Counter Configurator. The Fri-Jado team is ready to assist you in configuring your perfect counter by using this tool. The configurator creates a counter that meets your exact needs and visualizes what this could look like in a 3D image. Done designing? The configurator generates the specifications, a quotation and 2D / 3D drawings with one mouse click.


Do you need more information?

Please contact us or the distributor in your area.

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