Fri-Jado hosts first customer day at custom-made demo kitchen and showroom
Fri-Jado UK, the global experts in food preparation and presentation equipment, held an inaugural customer day at the end of November, hosting more than 20 professionals from across the retail and foodservice sector. With a theme of ‘Making Food-To-Go Irresistible’, the day centred around maximising the opportunity of food-to-go and included sessions on global trends, packaging innovation and of course, effective display solutions.
Following a welcome and kick-off from Gary Thacker, Director of National Accounts at Fri-Jado UK, attendees listened to an inspiring session by Fri-Jado chef, Anwar Miah, on street- food-to-go ideas. Examining global trends, Anwar spoke about how Asian-influences and ‘Instagramable’ foods are crucial to attracting today’s consumer. Moving to packaging, Benn Ely, from ProAmpac Rap engaged with the audience, focusing on the importance of using the right packaging for the right products. Benn discussed how innovations in packaging design have driven food quality and led to extended shelf life across the sector, explaining that in most cases, packaging is the platform on which to showcase food. The final session of the morning was by Fri-Jado’s own Tom Van Bergen, R&D Product Manager and looked at how the patented Hot Blanket technology offers up to 50% energy savings in the new MDD range working in conjunction with innovative packaging and food to preserve quality, reduces waste and ultimately drives sales.
Sampling a handful of the street-food-to-go trends discussed earlier in the day, Anwar treated those attending to a delicious, fresh and vibrant lunch, before Gavin Rothwell, Director of Food Future Insights concluded the day with a thought provoking look at the future of the food-to-go sector. From a focus on convenience, provenance and sustainability, to a look at how the growth of electric vehicles will change the forecourt and service station food landscape, Gavin gave expert advice and insight on how to adapt for the future.
An inspiring day which left delegates with plenty to think about. On the event and seminar sessions, feedback included:
“The recent customer day hosted by the Fri-Jado team was an excellent way for us to understand more about the food-to-go market and how we can get the most from it, now and in the future. The sessions were varied and covered a number of key elements, not least display equipment. Overall, I am very pleased to have attended the first Fri-Jado customer demo day.”
Damian Nevin, Retail Development Manager, Formats and Proposition at Henderson Group
“As a business, we’ve worked with the Fri-Jado team for several years and have always welcomed the expertise that the brand can offer on customer projects. The customer day was a great example of delivering great expertise, allowing us to get a first-hand look at the very latest technology and innovative display solutions from the company.”
Nick Bignell, Hardware Manager at Delice de France
“A big thanks to the Fri-Jado team for putting on the food-to-go session. The day combined all aspects of the sector, with an insight on food trends, packaging development, display equipment innovation and even a look ahead at the future of the industry from Gavin Rothwell – all in all, a very informative and useful day.”
Philip Collins, Head of Development at A.F. Blakemore and Son Ltd
On the event itself, Gary Thacker, Director of National Accounts at Fri-Jado UK added:
“We’re delighted with how our first customer day turned out and we’d like to say a big thanks to those attending, as well as to Anwar, Benn, Tom and Gavin for presenting. As the experts in food preparation and display equipment, we are committed to supporting our customers and operators to get the most from their food-to-go offering – coming together for events like this are an essential part of that.”
Following the success of the first customer day, Fri-Jado UK is already planning several more events which will take place throughout 2022. Interested in attending? Send an email to firstname.lastname@example.org
From left to right: Tom van Bergen, Gary Thacker, Anwar Miah and Mike Littlewood
Article written by: Andrew Taylor C.F.S.P. – Eat PR & Marketing