A true sense of freshness

Custom Counter: a modular inline solution tailored to your store

Different store concepts ask for a different look and feel. Different fresh products ask for different ways of presentation and preservation. Customize your heated or refrigerated inline counters based on your store concept and your products.

Fri-Jado Custom Counters provide a tailor-made, innovative and appetizing food experience that truly enriches your store and boosts your sales. Your deli, meat or fish department will be a clear showpiece with this next generation inline counters.

CC IceCold

Keep it fresh, and keep it ice cold. Designed for product presentation on crushed ice, the IceCold full serve model is the ultimate choice for fresh products such as fresh fish.

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CC FreshCold

Your products need to be fresh, look fresh and stay fresh. The FreshCold full serve model has been designed for presentation of fresh unpacked products such as fresh meat.

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More profit

Boost your sales: attract customers with eye-catching presentation and preparation. Patented UniSquare glass, optional black stainless steel interior and product-specific LED lighting makes your products stand out.

Reduce your costs: Custom Counter also offers the lowest Total Cost of Ownership in the industry. Save on energy consumption with OmniCold refrigeration. Reduce weight loss and extend shelf life with optional refined humidity systems. Enjoy easy cleaning and maintenance thanks to removable interior components and easy-to-open glass windows.

Fri-Jado Custom Counter top view_short

Hot vs. Cold

Enjoy the flexibility of connecting all heated and refrigerated Custom Counters in the same design! Provide a high variety fresh food offer for all moments of the day. Custom Counter separates hot from cold food by high-tech insulated triple pane glass. The result: no condensation and heat transfer is reduced to zero.

Custom Counter Configurator

Designing a tailor-made counter is easier than ever before with the Custom Counter Configurator. The Fri-Jado team is ready to assist you in configuring your perfect counter by using this tool. The configurator creates a counter that meets your exact needs and visualizes what this could look like in a 3D image. Done designing? The configurator generates the specifications, a quotation and 2D / 3D drawings with one mouse click.

Want to configure your perfect counter?